Google Supports ‘Grow Greek Tourism Online’ Initiative

Google announced at a press conference on Wednesday that it supports the initiative “Grow Greek Tourism Online.”

In cooperation with the Economy, Development and Tourism Ministry and the National Greek Tourism Organisation as well as the Greek Tourism Enterprises Association, Google announced the implementation of a free web education platform for tourism.

Through a wide range of topics, the users will have the opportunity to be trained on how they will upgrade their presence on the web. Moreover, the users will be able to select an adapted education plan and receive a certificate by GGTO initiative and IAB (Interactive Advertising Bureau) Europe.

All local enterprises, tourism professionals and those who want to develop their potential offered by the web can be informed in detail by the education programmes available in their region via the official website of the initiative —

A group of Online Advisers educated by Google will travel in Greece to discuss with the local tourism businesses.

Meanwhile, web searches under the name “Travel to Greece” increased by 19 percent in comparison with 2015 and 72 percent through mobile phones. However, the Greek tourist enterprises do not take advantage of the web’s potentials provided that only 8 percent of the hotels and hosting accommodations use the web to accept reservations through their website.


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