2025 is becoming a pivotal year for the global real estate market. The period of turbulence is being replaced by a stage of measured decisions and "smart" investments. Foreign buyers are no longer chasing square meters — they are looking for liquidity, technology, and eco-friendliness.
In this article, we will analyze the current state of the market, break down demand statistics, and identify which properties investors are choosing this year.
1. Market State: From Stagnation to Selective Growth
Unlike the post-pandemic boom, the market in 2025 is characterized by high selectivity. Global statistics show that mass demand has stabilized; however, in the premium and resort segments, there is steady price growth of 3–5% per year.
Key Influencing Factors:
- Adjustment of "Golden Visa" Programs: In Southern European countries (Greece, Spain), entry thresholds have increased, shifting investor focus toward premium properties and new developments.
- Stabilization of Mortgage Rates: After peak values in previous years, rates in the Eurozone have begun a slow decline, bringing buyers who use leverage back to the market.
2. Portrait of the Foreign Buyer in 2025
Who is buying property abroad today? It is no longer just tourists wanting a "summer house by the sea." It is digital nomads, families with long-term relocation plans, and pragmatic investors.
Key Preferences:
- "Turnkey" Readiness: 70% of transactions in 2025 involve fully furnished properties. Buyers do not want to spend time on renovations in a foreign country.
- Energy Efficiency: The presence of heat pumps, solar panels, and A+ class certificates has become a mandatory requirement. This is not a fashion trend, but a way to reduce operating costs.
- Remote Work Infrastructure: High-speed internet and the presence of a home office (or designated work zone) in the layout is a deciding factor for 40% of buyers.
3. What is Top Selling?
Search query statistics show a clear shift in interest:
- Serviced Villas: Investors prefer complexes where pool, garden, and security maintenance are handled by a management company.
- "Second Line" Locations: Due to overheated prices on the first coastline, demand has shifted to locations 10–15 minutes from the sea (such as the Prines area in Rethymno, Crete), where one can get more space and privacy for the same budget.
- Smart Homes: The ability to remotely turn on the air conditioning or check security cameras via smartphone is the de facto standard for the 2025 buyer.
Forecast: Is It Worth Buying Now?
The 2025 real estate market is a buyer's market for those who know what they want. The time for speculative deals has passed. Now is the best time to purchase "trophy" assets: villas with unique locations and high-quality new builds that will retain liquidity for decades.
If you are considering purchasing foreign real estate, focus on properties with clear rental potential and developed infrastructure. These are the specific lots that will show maximum profitability in the next 3–5 years.
